PRINCEVILLE, Québec – (October 16, 2023) – Princecraft® Boats, a division of Brunswick Corporation (NYSE: BC) and renowned manufacturer of high-quality aluminum boats, is celebrating seven decades of quality craftsmanship and excellence in the industry. Their legacy of unparalleled experience on the water is rooted in locally manufactured boats from inspired Canadian engineers.
April 2024 marks the 70th anniversary of Princecraft®, and to commemorate the occasion, boating enthusiasts will see a completely redesigned brand presence that brings new energy to the Princecraft brand known for unforgettable boating adventures. The all-new tagline, “The Spirit of Boating” perfectly captures the emotion that Princecraft® owners have cherished for decades from family boaters who enjoy cruising on the water to recreational anglers hoping to land the next great catch. To create a more seamless digital and buying experience, Princecraft® engaged in extensive research and consumer feedback to redesign its website with new intuitive navigation and features for those learning about the brand or exploring new model options. Everything will be online very soon!
“We are so grateful to our loyal consumers, partners and employees that have made Princecraft a success for 70 years,” said Rodier Grondin, President of Princecraft® Boats. “It is a privilege to be a part of the lives of generations of boaters, and we plan to continue the legacy and passion for adventure that has been part of our DNA since the beginning.”
As part of the 70th anniversary and rebrand, Princecraft® enthusiasts can expect to see a new logo, monogram and pictograms portraying the feeling of adventure on the water with a brand built for dependability and making memories. To experience the difference and celebrate this exciting milestone with Princecraft®, see the video here: Princecraft - New visual identity 2024
About Princecraft® Boats Inc.
Since 1954, Princecraft® Boats Inc., headquartered in Princeville, Quebec, Canada, creates unparalleled experiences on the water for fishing and boating enthusiasts with "professionally rigged and ready" packages of aluminum fishing boats, pontoon boats, and deck boats. Its commitment is borne out of a deeply rooted heritage of unmatched craftsmanship, incomparable performance, and the promise of years of trouble-free boating. More fishermen, families, and dealers than ever join the Princecraft® family and create some of the best moments of their lives.
For more information, visit www.princecraft.com.
About Brunswick
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year.
For more information, visit Brunswick.com.
